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Kincaid Realigns Executive Roles

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Kincaid Furniture Co., makers of solid wood casegoods and custom upholstery, announced the realignment of three of its top sales and marketing positions to better serve its customers and manage the company’s growth potential.

Effective August 1, Todd Hady assumed the role of vice president of sales, responsible for managing all sales functions and overseeing Kincaid’s team of North American district sales managers.  For the last eight years, Hady served as Kincaid’s vice president of sales, northeast region. Prior to joining Kincaid he was Rhodes Furniture’s vice president of sales for all areas from the Midwest to the southeast for 25 years.

Max Dyer has been named vice president of marketing. Dyer will develop and guide strategic marketing initiatives for Kincaid and its retailers, including the Kincaid Shoppe program, ShoppeLinkTM, advertising, promotions and the company’s online and social media efforts.  Dyer was previously vice president of sales, southeast region for Kincaid.  He joined the company in 1999.

Continuing as vice president, upholstery sales and merchandising, Steve Beeker will now assume responsibility for working with each of Kincaid’s district sales managers to capitalize on and expand the company’s domestically produced upholstery product. Beeker has been with Kincaid for 6 years.  Prior to that, he was territory manager-furniture for Waverly/F. Schumacher Fabrics.

All three executives will continue to call on major accounts and will report to Steve Kincaid, president.

“Realigning these key responsibilities allows us to create consistency in communications and management,” noted Kincaid.  “And, having Todd, Max and Steve devote their considerable talents to creating focused strategies and programs that are aligned with our customers’ current and future growth plans helps ensure success for our retailers and us.”

Founded in 1946, Kincaid Furniture Co. is the nation’s leading manufacturer and marketer of solid wood furniture. For more information on Kincaid, visit www.kincaidfurniture.com.


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