Over 149 Years of Service to the Furniture Industry

 Furniture World Logo

Biltmore and Partner Whitecraft Introduce South Terrace Collection at Casual Market

Furniture World News on

Biltmore's® licensing division announced that it will be treating market visitors to outdoor products from licensee Whitecraft during the International Casual Furniture & Accessories Show, Sept. 12-15 in Chicago.

Biltmore and partner Whitecraft will introduce the South Terrace outdoor furniture collection to Casual Market visitors. This all-weather collection is inspired by pieces located in Biltmore's Winter Garden.

"Biltmore is known for its European-inspired architecture and furnishings, but the home's aesthetic also is strongly influenced by nature and the Blue Ridge Mountains," said Tim Rosebrock, Biltmore's licensing division vice president and general manager. "This Whitecraft collection masterfully highlights that natural inspiration while translating it to suit the tastes of today's consumer."

South Terrace features refined styling and exposed bamboo-inspired legs, chair backs and sofa backs. The fabric selections for the collection continue the theme of natural inspiration, presenting subtle earth tones in organic textures. Consumers can also customize the collection for any living space by choosing from a wide selection of all-weather fabrics.

The South Terrace collection is crafted with resin molded over an aluminum frame with Viro® weave, making it ideal for outdoor use. The collection includes standard seating pieces such as a sofa, love seat, standard and swivel lounge chairs, ottoman and cocktail and side tables. South Terrace also features a dining set that includes rectangular, oval and pedestal table options.

Whitecraft's Chicago showroom is located in Merchandise Mart, Space 1752. Casual Market visitors are invited to enjoy brunch at the showroom on Tuesday, Sept. 13, 9:30-11 a.m.

About Biltmore's Licensing Division: Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.

Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Barrie House Coffee & Tea, Belk, Burton + Burton, Capel Rugs, Chamblee's Rose Nursery, Circle Organics,  Cottage Gardens, Creek Hill Nursery, Cumberland Nurseries, D&B Nursery Dimond Lighting, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Herter Nursery, HomTex, Indital USA Stair Parts, JF Growers, Larson-Juhl, Manual Woodworkers & Weavers, Michigan Evergreen Nursery, Moulding Associates, Inc., Netherland Bulb Co., Peace Tree Farm, Randolph's Greenhouses, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Valdese Weavers, Unique Stone, Vita Food Products and Whitecraft.

To learn more about Biltmore's licensing division, visit www.bringbiltmorehome.com.

Furniture World Magazine-Business solutions for furniture retailers