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Beverly Hills Polo Club Announces Home Furnishings Licensing Opportunities

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The popular lifestyle brand Beverly Hills Polo Club announced that it is actively looking for marketing partners in the home furnishings industry. 

The brand targets consumers in the United States between the ages of 18 and 45 with a message that evokes the status of Beverly Hills, the exclusivity of belonging to a fashionable polo club, and a fun, relaxed California lifestyle.

“Beverly Hills Polo Club Brand is an internationally registered trademark identified by consumers with quality, fashion and status,” said Ray Stewart,  Vice President - Brand Manager of Beverly Hills Polo Club. “The Brand appeals to younger, status conscious consumers who are looking for unique, quality products.

“Followers of the Beverly Hills Polo Club fit the demographic of singles and couples who are furnishing their first homes and going through lifestyle changes associated with family formation and growth. Home furnishings manufacturers, importers and retailers can benefit from being associated with our brand. We are, therefore, looking for qualified partners to expand beyond our 21 current licensees who market items such as men’s and women’s clothing, watches, formal wear, luggage, linens, swim wear, intimate apparel, shoes, baby wear and outerwear.”

Executives from the licensing team are planning to attend the upcoming High Point market to meet with potential partners. Interested parties can contact rstewart@fashionoptions.com, call 212-947-2223 or visit www.bhpc.com for more information

About Beverly Hills Polo Club: The Original Beverly Hills Polo Club was founded in the early 20th Century and took a leading role in the sport throughout America with many famous players. James Gordon Bennett, Jr. organized the first polo match in the United States at Dickel's Riding Academy at 39th Street and Fifth Avenue in New York City. During the early part of the 20th century, under the leadership of Harry Payne Whitney, polo changed to become a high-speed sport in the United States, differing from the game in England, where it involved short passes to move the ball toward the opposition's goal. Whitney and his teammates used the fast break, sending long passes downfield to riders who had broken away from the pack at a full gallop.

Beverly Hills Polo Club is an internationally registered trademark identified with quality and status in the apparel industry.  Beverly Hills Polo Club was originally conceived in the United States as a novelty apparel brand.  Because of the tremendous response from consumers and the retailing community, it has developed a family brand with over 20 licensees in the United States.  Today Beverly Hills Polo Club has become an attitude and a lifestyle.  It embodies the lifestyle of California sunshine that everyone thinks of when they see the words “Beverly Hills”. 

Beverly Hills Polo Club is a name in which the customer identifies with quality and uniqueness.  It is a trademark that the retail sector equates with stability and success. This strong identification with the logo and the trademark by the consumer creates extremely penetrating customer awareness.  Two thirds of those people questioned in the United States about whether they had heard of Beverly Hills Polo Club  or seen the round logo with horse and rider, replied affirmatively. With this type of consumer awareness, there are opportunities available for industry leaders and experts.


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