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300 Indonesian Home Furnishing Leaders Gather At Foot Of Golden Gate Bridge To Celebrate New Therapedic License

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Photo l-r: Norman Rosenblatt Therapedic Chairman, Gerry Borreggine,
Jeffri Massi, Witarsa Sugeng, and Massindo Chairman, William Massi

More than 300 leading home furnishing executives from Indonesia and the United States gathered at the foot of the Golden Gate Bridge to launch a new partnership between the Massindo Group, a leading Indonesian mattress manufacturer serving more than 1,000 retailers, and Therapedic International, a leading U.S. sleep products manufacturer.

The executives from Indonesia gathered at Crissy Field Park for the announcement after a week-long itinerary in which guests and their families traveled to Los Angeles, Las Vegas, and San Francisco. At the event, guests were treated to gourmet cuisine and entertainment was provided by the Insomniaczzz, a classic rock band comprised of CEOs of many of the leading sleep products companies and suppliers in the United States, including Gerry Borreggine, the CEO of Therapedic International.

“We wanted a stage that was nothing short of spectacular to announce our new partnership with Therapedic International,” said Massindo Group Chief Executive Officer Jeffri Massie. “The Golden Gate Bridge is an American icon and the most fitting back drop for this historical moment in our company’s history. It is also a symbol of the important business and cultural bridge we are hoping to build between our two companies.”  

“Indonesia is a key market for Therapedic as we grow globally so we are thrilled to be working with the Massindo Group to expand our brand.  This partnership places our products in more than 1,000 furniture and bedding stores in Indonesia. It was an unforgettable event and everyone in attendance left excited to introduce Therapedic to their customers,” said Therapedic International CEO Gerry Borreggine.

With manufacturing facilities in ten different cities in Indonesia, Massindo Group is one of the leading furniture and bedding manufacturers in the country and one of the fastest growing brands in the region.

Therapedic currently has licensees on six continents, in locations including: Canada, Mexico, Guatemala, Trinidad, Jamaica, Ecuador, Ireland, Korea, Malaysia, Dubai, Israel, Jordan, Morocco, New Zealand, Australia and Indonesia.

Therapedic International is a 53-year-old mattress and sleep products manufacturer, with over 50 licensees manufacturing products under the Therapedic brand throughout the world. It is a recognized top-10 mattress brand, and has significantly increased its brand awareness and distribution in the related sleep products categories over the past five years.

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