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Guardsman® and Furniture Training Company Launch Furniture Protection Training

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Guardsman, a leader in furniture care for nearly 100 years with expertise, products and solutions to help revitalize, protect and restore furniture, and The Furniture Training Company, the largest provider of online furniture selling skills training, have partnered to launch a new Online Furniture Protection Plan Sales Training Program. This Internet-delivered training series is available free to all Guardsman retailers from Guardsman’s web site.

Greg Perkins, National Sales Manager for Guardsman said, “We partnered with The Furniture Training Company to develop our furniture protection training modules because of their documented track-record for creating online furniture sales training that significantly increases the sales of thousands of furniture sale associates. We wanted training that changed selling behaviors and they’ve delivered.”

The Guardsman Furniture Protection Plan Sales Training Program consists of ten fully interactive learning modules that show furniture sales associates how to increase their sales of furniture protection products and services. Associates learn to explain exactly what each of the Guardsman furniture protection plans protect. The modules also show associates how to introduce furniture protection plans to customers during the selling process, to present customer relevant plan benefits, and to close customers on buying furniture protection with confidence. The individualized modules require very little effort from store management. Owners and managers can monitor associates progress through the training program 24/7.

“We began using the Guardsman E-Learning just recently and have already seen increases in our furniture protection plan sales. It is an easy tool to help reinforce the pros of the Guardsman products.  We even asked our managers that took the training and they all agree that this made them better. With help from our rep and the e-training, we are more knowledgeable and more profitable,” said Rob Waddell, Regional Manager West Division, The Dump.

For more information about Guardsman, visit www.guardsman.com. Visit www.furnituretrainingcompany.com for more information about The Furniture Training Company.

Micheal Petersen, Vice-president, The Furniture Training Company, 866-755-5996,

Greg Perkins, National Sales Manager, Guardsman, Inc. Phone: 616-222-3821, gperkins@valspar.com.

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