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Lexington Teams with MicroD to Create State-of-the-Art Website for Henry Link

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MicroD Incorporated, in partnership with Lexington Home Brands, has launched an innovative new website and online marketing solution for the new Henry Link Trading Co.® lifestyle furniture brand. Powered by the advanced ePiphany™ online furniture merchandising platform, the new website (http://www.henrylink.com) treats online furniture shoppers to an unparalleled user experience with visually-rich and informative product and gallery presentations, high-definition video, room planning, and upholstery customization capabilities. Lexington believes the new website will inspire consumer demand and drive sales at dealer locations worldwide.

According to Robert Stamper, Lexington Senior Vice President of Marketing, "We are very pleased with the online debut of our exciting new Henry Link Trading Co. Because this is a brand whose passion lies in the discovery of unique and inspiring furniture designs from every corner of the globe, we chose a website partner who could effectively deliver that distinctive destination experience to the consumer. MicroD gave us the fresh perspective in website design and product presentation that we needed to enable consumers to see and appreciate these exclusive product details and engage with the brand and our retailers."

Henry Link Trading Co. is comprised of signature pieces hand selected by an experienced team of well-traveled designers and collectors. To communicate the brand’s compelling story and rich legacy, ePiphany provides exclusive multi-product displays, integrated email and social media, advanced search and navigation tools, and other leading-edge website capabilities that make it possible for Lexington to interact with online shoppers like never before. MicroD provides site design, catalog content and updates, website hosting, and maintenance services through a convenient, managed services subscription. Retailers are also able to display this innovative and exclusive Henry Link website embedded inside their own website.

"We are pleased with the opportunity to work with Lexington on such a creative and rewarding project", noted Manoj Nigam, President and CEO at MicroD. "The Henry Link website represents the state-of-the-art technology for furniture websites and online merchandising. It is a striking example of how advanced design and functionality can work together to inspire consumers online."

About Lexington Home Brands: North Carolina based Lexington Home Brands is a global manufacturer and marketer of distinctive home furnishings, and an industry leader in innovative design and lifestyle marketing. The company’s award-winning product line of wood and upholstered furniture encompasses a wide range of designs and styles, with recognized brands like Lexington®, Tommy Bahama Home® and Henry Link Trading Co. ®

Lexington Home Brands has showroom facilities in High Point and Las Vegas. Founded in 1903, Lexington Home Brands is one of the most respected companies in the industry, having built a reputation for design leadership and exceptional value. The company is privately-held by Sun Capital Partners, Inc. based in Boca Raton, FL. For more information, visit http://www.lexington.com.

About MicroD: For more than 20 years, MicroD has been the leader in online and in-store furniture merchandising solutions. More than 85% of the top 100 furniture retailers and brands count on MicroD software and services to engage and inspire consumers through visually stunning and informative websites and product catalogs. Customers include Ashley, Bacons, Bassett, Best Home Furnishings, Broyhill, Century, Clayton Marcus, Craftmaster, Doerr, Drexel Heritage, Ethan Allen, Flexsteel, Furniture First, Gates, Henredon, Hickory Chair, Hooker, Key Home Furnishings, Kincaid, Lane, La-Z-Boy, Lexington, Rowe, Sherrill, and Surya Rug.

In addition to its flagship ePiphany web-based merchandising and business intelligence solution, the company also offers the ePreVue online product presentation and analytics, PreVue electronic product catalog, EasyPlan room planning and visualization, EasyOrder customer order configuration, EasySwatch sample swatch maintenance, and EXIM Commerce EDI software solutions.

MicroD is headquartered in Charlotte, North Carolina and also maintains offices in Hickory, NC. For more information, visit http://www.microdinc.com.

Henry Link Trading Co. is a registered trademark Lexington Home Brands
ePiphany is a trademark of MicroD Incorporated.

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