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Weekly Retail Furniture Media Note #4 from Lance Hanish - MobileFirst: - "Don't Call. Text Me."

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As we live in a new DNAge, mobile is becoming THE ‘node in the digital multiverse’. It’s not all about calling. Increasingly it is more about texting.

Everywhere one looks, we see people on their mobile devices. (Remember, mobile is more than just your phone, it also includes tablets ie: iPads) Whether they are walking to a meeting, eating lunch or sitting in a meeting, mobile is out, eyes are glued to the screen and fingers are typing away. Hey out there? Put it down. Big info here.

Recently a Pew Research Center study, written about by Alex Minicucci from Technorati, found that almost 1/3rd of U.S. adults prefer to be reached by text message rather than a call on their mobile phone. As for the remainder, 53% prefer a phone call, and 14% say it depends on the situation.

Minicucci noted we already knew the potential of mobile, but Pew’s findings should help solidify everyone’s faith in the system. With text messaging growing to be the go-to form of contact for many, it’s no wonder why it’s becoming the go-to channel for marketing as well. 83% of U.S. adults own mobile phones and 73% use text messaging, so the reach that we obtain with mobile is truly unprecedented. This gives more of a reason for businesses to utilize text messaging and other facets of mobile as marketing tools.

As I wrote about in Media Notes Canonical, Lowe’s recently deployed 42,000 iPhones in their stores to replace scanner guns. Minicucci suggests this move will expose millions of shoppers to smartphone technology when Lowe’s employees use the device to scan customers’ coupons, vouchers, loyalty cards and bar codes. Chances are many other retailers will jump on the bandwagon too, creating an incredible opportunity for mobile marketing.

Minicucci stated, “In the meantime, businesses must find ways to relate to everyone. This means delving into a cross channel marketing strategy that encompasses new technologies as well as traditional ones. However, smartphones, text messaging and other mobile technologies are being embraced by large retailers, small businesses, and individual consumers more and more each day.”

The point of all this is that life without mobile is fast disappearing. Today mobile is our favorite appendage. It is with us all of the time. And if business wants to reach us, hopefully with location-based information and perhaps even a call-to-action offer, their business will grow.

Imagine, growing business once again. And it is available for you to use today. Think MOBILEFirst.

Think MOBILEFirst.

Lance Hanish is Chairman/CEO of Sophis1234 Data.Digital.Direct. He can be reached at Lance@Sophis1234.com; facebook: Sophis1234; twitter: @Sophis1234; linkedin: Lance Hanish; YouTube: LBC Advertising.

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