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Durham Furniture Launches New Website

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Durham Furniture announced the launch of their new and improved website during the recently held October High Point market – www.durhamfurniture.com. Dave Pinamonti, Vice President of Business Development said “We wanted a fresher, younger look for our site that would operate very fast for consumers. Because we have different finish programs available, we also wanted the retail sales associates to be able to work with their customers in the store when deciding which products and which finish they wanted. They can see very clearly an excellent representation of each finish. One of the keys with our website was to not make it too complex but address the basic needs on what the consumer is looking for.”

Dave Geikie, COO, headed the technical team to co-ordinate with Marketing on how to develop the new site. Geikie stated “to determine the optimum screen flows we utilized several different focus groups.  We received feedback from end consumers, retailers and our sales team to create the right flow.  We now have a website that matches consumer search patterns and is built on our website analytics data.  The result is a faster, cleaner more consumer friendly site.” 

About Durham Furniture: Durham Furniture was established in 1899 and is renowned for making solid wood furniture in North America. 112 years later the company is one of the largest marketers of solid cherry and solid maple bedroom groups in North America. Durham has also recently extended the line into solid wood occasional tables and entertainment consoles.  The company is also known for its famous “Fortress finish” which is the most durable finish available in the industry. Durham has permanent showrooms in Toronto and High Point and makes all of their products in North America.

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