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Walter E. Smithe Brothers Latest TV Ad Campaign Pays Tribute to America’s Most Infamous Holiday Movie

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From Walter E. Smithe Television Commercial

The Smithe brothers from Walter E. Smithe, a premier Chicago furniture retailer, are giving away a “major award” as part of the company’s latest television ad campaign debuting this month throughout Chicagoland.  Fans of the celebrated holiday favorite, A Christmas Story, can watch the Smithe brothers depict some classic vignettes from the beloved 1983 film in three new television spots timed to coincide with the Chicago debut of A Christmas Story, The Musical! on stage at the legendary Chicago Theatre, Dec. 14-30, 2011. In addition, Walter E. Smithe is conducting a promotional sweepstakes in which shoppers visiting smithe.com or any of the company’s Chicagoland and Northwest Indiana locations have the chance to win two tickets to the Dec. 22, 2011 7:30 p.m. performance of the musical, as well as their very own “leg lamp,” as featured in both the film and musical.
“A Christmas story was one my brothers’ and my favorite holiday movies so it was great fun to reenact some of the film’s most memorable scenes in our new television ad campaign,” said Tim Smithe.  “We encourage everyone to see A Christmas Story, The Musical! this year and make sure to drop by one of our stores to check out our latest furniture collections and enter to win their very own leg lamp.”
The story revolves around young Ralphie, growing up in the suburban 1940's, who dreams of Santa Claus bringing him a coveted Red Rider BB gun for Christmas. The Smithe brother vignettes, which are set to debut on all major Chicago networks beginning mid-November, showcases three of the most hilarious scenes from the film and musical which include: the triple-dog-dare to lick a freezing flagpole, the kooky “leg lamp” which arrives in a box marked “fragile,” and the scene in which Ralphie asks a department store Santa for his coveted rifle.
To relive the holiday magic over and over again, all three spots can also be seen at
About Walter E. Smithe: Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago’s northwest side. Today, from its Itasca, Ill., headquarters, it operates 11 showrooms throughout Chicagoland and northwest Indiana. The company’s “you dream it, we build it” approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers and a variety of special treatments. Design services from more than 225 company designers are included with every purchase.
About A Christmas Story, The Musical!
This holiday season, America’s #1 Christmas movie comes to life as a hilarious holiday musical, culminating a five-city national tour at The Chicago Theatre, 175 N. State Street, December 14-30, 2011. A Christmas Story, The Musical! features a bright holiday score by composer/lyricist team Benj Pasek and Justin Paul, and a book by Joseph Robinette based on the writings of radio humorist Jean Shepherd and the 1983 holiday film favorite.  Tony Award-winning director John Rando (Urinetown) helms the production, joined by acclaimed choreographer Warren Carlyle (An Evening With Hugh Jackman) and dance arranger Glen Kelly (The Book of Mormon). Peter Billingsley, who starred as Ralphie in original 1983 film, serves as a producer for the holiday tour. For more information on A Christmas Story, The Musical!, please visit 
For more information on the ad campaign and the Smithe brothers, visit

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