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Protect-A-Bed Announces Canadian Expansion

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Protect-A-Bed, a leading provider of bedding protection products in 30 countries, announced that it is expanding its worldwide presence by opening an office in Ontario in January 2012. The new office will serve Protect-A-Bed’s customer base across Canada.

Industry veteran Marc de Grave has been named vice president of business development for Protect-A-Bed in Canada. Mr. de Grave has more than 25 years of sales and customer relations experience and extensive knowledge of the Canadian marketplace from retail and pest industry to hospitality and healthcare.

Protect-A-Bed will exhibit at The Canadian Home Furnishings Market (TCHFM) in Toronto from Jan. 14 through Jan. 17, where they will showcase their products to the furniture industry. It will be their first appearance at this show (Booth #5462).

“We’re excited to bring our global resources and brand awareness to our new office in Canada, which will position us for expansion in many business channels,” says James Bell, CEO of Protect-A-Bed.

According to Bell, Protect-A-Bed brings a rich value proposition to the Canadian office, which includes a breadth of product offerings and innovation, customer service support and access to product trainers. “We have a commitment to release new products that will exceed consumer’s expectations,” Bell says. “We’re excited to have Marc’s vast experience and knowledge of the marketplace to lead this effort in Canada.”

Mr. de Grave has more than 25 years of sales and marketing experience in senior management, including serving as vice president of sales and marketing for Coats, a global thread manufacturer whose clients include furniture and mattress manufacturers.

"I am truly delighted to be part of the PAB team. Protect-A-Bed is the leader of the pack when it comes to mattress protection and their global marketing initiatives are second to none,” Mr. de Grave says. “They bring to market not only great quality products, but products that are needed by all and the sales and marketing support that few companies can actually provide.”

According to Bell, the new Protect-A-Bed Canadian office will offer many benefits to Canadian customers. For more information visit http://www.protectabed.com

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