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City of Hope Honors Two Home Furnishings Industry Leaders with The Spirit of Life Award

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Two leaders from the home furnishings industry will receive The Spirit of Life® Award, City of Hope’s most prestigious philanthropic honor at the institution’s 2012 Spirit of Life Award dinner during the International Home Furnishings Market in High Point, N.C., on Sunday, April 22, 2012. The Spirit of Life Award is presented annually to one or more national home furnishings industry leaders and recognizes outstanding business leadership and philanthropic achievements. This year’s event will take place at 6 p.m. at Grandover Resort in Greensboro, N.C. For information about attendance and sponsorship opportunities, contact Yolanda Guerrero at 213-241-7168, yguerrero@coh.org.

City of Hope’s 2012 Spirit of Life honorees are Jeff Seaman and Bob Sherman, chief executive officers of Rooms To Go and Serta Mattress Company. Both honorees have raised funds and heightened awareness for City of Hope within the National Home Furnishings Industry.

"We are delighted to have two illustrious leaders being honored by City of Hope with The Spirit of Life Award," said Jena Hall, co-chairman of the National Home Furnishings Industry initiative at City of Hope. "Together, with my national co-chairman, Roger Friesen of Casana Furniture, and our newly appointed Spirit of Life dinner chairman, Kevin O’Connor of Samson Marketing, we will celebrate the advancement and promise of City of Hope’s critical research and treatments and the extraordinary contributions of these two industry leaders, Jeff Seaman and Bob Sherman, at our annual Spirit of Life gala."

"I’m proud to support City of Hope, an organization committed to finding a cure for cancer and other life-threatening diseases," said Seaman. Added Sherman, "It is a privilege to be part of this incredible industry and witness how our support is making a tremendous impact in the lives of patients and families all over the country."

"The National Home Furnishings Industry has been a longtime supporter of City of Hope’s innovative medical research and lifesaving programs," said Kevin O’Connor, chairman of City of Hope’s Spirit of Life initiative. "We appreciate their loyalty and we deeply value the industry’s commitment and support."

About National Home Furnishings Industry
: Founded in 1965 by a group of industry leaders who wanted to help fund the search for a cure to cancer and other life-threatening diseases, the National Home Furnishings Industry has grown to include representatives from all facets of the industry including retail, manufacturing and publishing. To date, the industry has raised more than $45 million for City of Hope. For more information, visit www.cityofhope.org/nhfi.

About Rooms to Go
: Rooms To Go Corporation is America’s #1 independent furniture company with the nation’s largest furniture inventory. With more than 140 locations, the company offers stylish furniture at everyday low prices, original room packages, superior service and fast delivery. The retailer is also the leader in children’s furniture through its Rooms To Go Kids chain and offers the widest array of themed room packages for children in the United States. For more information about the company, please visit www.roomstogo.com.

About Serta
: Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, the Serta Perfect Sleeper®, the revolutionary new iComfort® Sleep System, the upscale Perfect Day® collection and the luxurious Trump Home™ Mattress Collection.  As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.  Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality products. For more information, visit www.serta.com.  

About City of Hope: City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of "America’s Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

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