Premier Bedding Group Names Industry Veteran Patrick Gabrione To Sales Manager

Furniture World News

Premier Bedding Group (PBG), the exclusive North American licensee of Bassett mattresses, has expanded its sales staff with the appointment of Patrick Gabrione to Sales Manager of the California Region, it was announced today by Anita Frankiewicz, Director of Marketing, PBG. "We are continuing to build a sales force that can position our line of premium mattresses throughout the U.S. Patrick Gabrione, our newest addition to the PBG family, will help us build sales in California as we concentrate on forming successful relationships with bedding and specialty retailers in that region," said Frankiewicz. Gabrione is a seasoned sales professional whose responsibilities include developing new accounts in California, as well as conducting product education and training for new retailers. Gabrione is a 20-year veteran of the bedding industry and has held management positions with a number of California bedding retailers including Ortho Sleep Center, Sun Valley Waterbeds and Waterbed Emporium. Most recently, he was General Manager of Mar Lynns Furniture. Premier Bedding Group, headquartered in Tampa, FL is a mattress manufacturer and the exclusive North American licensee of Bassett mattresses. The company's product lines include Carrington Chase by Bassett, Dream Maker by Bassett, Performax and Nature's Rest. PBG was formed in 1999 by LIS Corporation, an investment company with holdings in the bedding, marketing/ communications and hotel industries.