Mohawk Select Gets Its Own Showroom In Atlanta
Furniture World Magazine
Mohawk Select is coming of age. Created just a year ago, Mohawk Select is moving into its own showroom at the Atlanta AmericasMart, Space 3F1, and will mark its opening at the International Area Rug Market, January 20-23. The line will occupy approximately 1,700 square feet, housed within steps of Karastan, which has responsibility for marketing and sales of the newcomer brand and which has dedicated a rug sales force for this added enterprise.
Mohawk Select is positioned to appeal to the specialty store and furniture retailer,² explained Bill Storey, Karastan¹s SVP and General Manager. ³The collections in Mohawk Select were exclusively developed for this very precise mid-market niche. It offers savvy styling but at value pricing, with most 6-x-9 rugs in the $199-$399 range.
Included in the Mohawk Select group are hip contemporary styles, transitional looks, traditional mainstream designs plus the wildly colorful patterns yielded by Mohawk¹s Susan Sargent license. A sizeable number of new designs are due to debut at the January Market.
For more information on Mohawk Select, contact 1-800-647-5271.
Mohawk Industries is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk¹s unique merchandising and marketing assists customers in creating the consumer¹s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.