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Artistry Designs Hires Lawrence DiVittorio as Autumn & Holiday Product Development Specialist

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Artistry Designs by Reliance, the world’s largest importer and manufacturer of permanent flowers and accessories, has hired Lawrence DiVittorio as the Autumn and Holiday Décor Specialist on their Product Development Team with a concentration on Autumn and Holiday decor, it was announced today by Joe Patalano, Vice President of Marketing and Merchandising. In his new position, Mr. DiVittorio will be dedicated to designing Harvest and Christmas décor, allowing Artistry Designs to significantly expand their offerings in these categories and grow that end of their business. Additionally, Mr. DiVittorio will be responsible for working with key accounts on special projects. Mr. DiVittorio joins Artistry Designs from Fortunoff, the premiere Christmas and Holiday Home retailer in the world, where, for the past ten years, he was a buyer of seasonal and Christmas décor with an instrumental role in product development, selection and merchandising display. “We are thrilled to have Lawrence on our team,” said Patalano. “With demand for Fall and Christmas products growing each year, it has become clear that we needed a person solely devoted to that area of our business. We are sure that Lawrence will be able to not only meet the increasing demands for these items, but surpass them.” Artistry Designs by Reliance, the world’s largest importer and manufacturer of Beautysilk permanent flowers and accessories, has built its reputation with constant new product innovations and superior customer support systems. Artistry Designs by Reliance manufactures artificial trees, plants, foliage and floral arrangements for the gift trade, department store and furniture store markets. Artistry Designs by Reliance currently employs over 500 people located throughout the United States and has showrooms in Atlanta Ga., High Point, N.C., Chicago, Ill., Great Neck, N.Y., Dallas, Texas and Hong Kong, China.

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