National Geographic Home Furniture Line Debuts In Mexico
Furniture World Magazine
The National Geographic West Indies Collection, crafted by Lane Home Furnishings, will launch in Mexico’s largest retailer, Liverpool Department Stores, on Feb. 9, with a celebration at the Hotel Camino Real’s Moon Bar in Mexico City.
Liverpool will showcase the National Geographic Home Collection in 11 of its retail galleries. Known for its high-end merchandise and upscale clientele, the department store chain offers clothing for men, women and children as well as home furnishings. The store is named after the English port where goods destined for Mexico were once dispatched.
National Geographic’s net proceeds from the sale of the National Geographic Home
Collection go to the World Cultures Fund, which helps support the work of archaeologists, cultural anthropologists and artists worldwide.
“Introducing these furniture statements to Mexico is an exciting step in our efforts to expand the National Geographic Home Collection to new markets,” said Krista Newberry, vice president, licensing, soft lines. “When you combine such names as Liverpool, Lane Home Furnishings and National Geographic, it is clearly an equation that will lead to success.”
The initial National Geographic Home Collection, which launched in October 2003 at High Point, was the most successful launch in the history of Lane Home Furnishings. One of the most comprehensive home collections ever assembled, the Collection brought together eight complementary licensees, offering furniture and accessories, linens, lighting and tabletop. Having only reached stores in 2004, National Geographic’s first two collections — Tropic Winds and West Indies — are now available in Eastern Europe, Western Europe, the Middle East and South America, and are among the top-selling furniture lines at Lane retail stores within the United States. For more information on the Home Collection, log on to www.nghome.com.
About National Geographic
Founded in 1888, the National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Its mission is to increase and diffuse geographic knowledge while promoting the conservation of the world’s cultural, historical and natural resources. National Geographic reflects the world through magazines, television programs, films, books, videos, maps, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in 24 languages, is read by 40 million people each month in every country in the world. The National Geographic Channel reaches more than 230 million households in 27 languages in 151 countries. Nationalgeographic.com averages around 50 million page views per month. National Geographic has funded nearly 8000 scientific research projects and supports an education program combating geography illiteracy. For more information, log on to nationalgeographic.com, AOL Keyword: NatGeo.
About Lane Home Furnishings
Lane Home Furnishings is the largest manufacturer of motion furniture and the second largest manufacturer of recliners in the world. To learn more, visit www.lanefurniture.com. Lane is a subsidiary of Furniture Brands International (NYSE: FBN), based in St. Louis. Furniture Brands International is the nation’s leading residential furniture manufacturer. Additional information can be found at www.furniturebrands.com.