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The Bon-Ton Stores, Inc. February Sales Down 2.8 Percent

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The Bon-Ton Stores, Inc. announced total sales for the four weeks ended February 26, 2005 decreased 2.8% to $74.8 million compared to $77.0 million for the same period last year. Comparable store sales decreased 2.5%. James H. Baireuther, Vice Chairman and Chief Administrative Officer, commented, "Although we were disappointed in February sales, we believe our inventory is well positioned as we transition into spring/summer merchandise assortments, coupled with a strong promotional calendar. For the month, fashion accessories, men's, home textiles, misses moderate casual sportswear and intimate posted sales increases. Based on early indications, customers are responding favorably to the fresh, trend-right fashion offerings." Fourth quarter and fiscal 2004 results will be released Thursday, March 10, 2005. The Company's quarterly conference call to discuss the fourth quarter and fiscal 2004 results will be broadcast live over the Internet on March 10th, at 10:00 a.m. Eastern time. To access the call, please visit the investor relations section of the Company's website at www.bonton.com/investor/home.asp. An online archive of the broadcast will be available within one hour after the conclusion of the call. The Bon-Ton Stores, Inc. operates 139 department stores and two furniture stores in 16 states from the Northeast to the Midwest under the Bon-Ton and Elder-Beerman names. The stores carry a broad assortment of quality brand-name fashion apparel and accessories for women, men and children, as well as distinctive home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor/home.asp.

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