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Taylor King To Use More Advanced BASF Foams

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Taylor King, Taylorsville, N.C., will be using more of BASF’s Micro-Springs and Pluralux polyurethane foam cushions in its premium line furniture. The new pieces were showcased at the International Home Furnishings Market: Spring 2005 in High Point, N.C. Taylor King first introduced two applications for BASF’s Micro-Springs polyurethane foam at the International Home Furnishings Market: Fall 2004. In addition to featuring this technology in more applications at the Spring 2005 Market, the furniture manufacturer also showcased new end uses for the BASF’s Pluralux polyurethane foam cushion system in sofas, seats and other pieces. “BASF’s Pluralux polyurethane foam system takes comfort to a new level,” said Del Starnes, President of Taylor King. “The Pluralux foam, used as a center core in Taylor King’s most premium seat cushion, is much better than latex products and our customers like the ‘extra ride’ they get with it. That’s why we’re offering it, and the Micro- Springs system, in more of our high-end products this year because they bring the comfort, durability and shape retention our customers expect in our premium products.” BASF’s Micro-Spring foam technology replaces sinuous wire and rubber webbing support systems, enabling the construction of a one-piece, drop-in unit that consists of millions of tiny polymer “springs” that many manufacturers report perform better and is more comfortable than many seating systems. The use of Pluralux foam in this type application is a great alternative to hand-tie metal spring systems that cannot be utilized due to space constraints or designer preference. The company’s Pluralux foam technology, based on the chemistry used in Micro-Springs polyurethanes, is sandwiched within BASF’s Dual-Peak(TM) viscoelastic foam for use in premium cushion applications. “Acceptance of BASF’s Micro-Springs and the combination of Pluralux and Dual-Peak foam technologies has greatly increased since we commercially launched them last year,” said Todd Green, Market Development Manager for BASF’s Polyurethane Flexible Foams unit in North America. He added that BASF has worked with North Carolina Foam Industries (NCFI), Mount Airy, N.C., to achieve more commercial applications for the polyurethane foam technologies with furniture manufacturers. BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.(R) BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. Rated in FORTUNE magazine as America’s Most Admired Chemical Company, we employ about 10,000 people in North America and had sales of approximately $11 billion in 2004. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa. BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s intelligent solutions and high-value products help its customers to be more successful. BASF develops new technologies and uses them to open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. In 2004, BASF had approximately 82,000 employees and posted sales of more than $50 billion. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA), New York (BF), Paris (BA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com

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