RoomStore and Furniture.com Announce Agreement

Furniture World News

Furniture.com announced that it has signed an agreement to provide RoomStore, Inc. – a leading furniture retailer with 65 stores in six mid-Atlantic and Southern states – with exclusive geographic rights to Furniture.com’s industry-leading web address, online sales and customer service technology platform. Headquartered in Richmond, Virginia, RoomStore operates stores in Pennsylvania, Maryland, Virginia, North Carolina, South Carolina and Texas. The retailer offers a wide selection of professionally coordinated home furnishings with leading style, value and service. “We are excited about partnering with RoomStore and look forward to contributing to their continued success. Our role will be to utilize the power of our Internet presence and industry-leading technology platform to drive incremental sales, enhance customer service, and streamline operations for RoomStore and its 65 locations,” stated Carl Prindle, President and CEO, Furniture.com. Curtis Kimbrell, President and CEO of RoomStore said the partnership with Furniture.com will be an integral aspect of RoomStore’s growth in 2006 and beyond. “Beyond marrying the RoomStore experience with the convenience of online shopping and service, Furniture.com’s array of leading technologies and services will enhance all of our existing operations – from merchandising and marketing through customer service and support,” Kimbrell said. Through their Furniture.com partnership, RoomStore will quickly gain access to new customers through the Furniture.com address and website; added in-store traffic from website shoppers seeking real-life touch tests in local showrooms; incremental revenue generated through sales on Furniture.com’s website; web-based technology to enhance merchandising and customer service operations for both in-store and online customers; and access to unique preference data generated by Furniture.com shoppers. Furniture.com is expected to introduce RoomStore merchandise online during the first half of 2006 as well as launch e-commerce offerings at Roomstore’s current website. Furniture.com’s other retail partners include the Levitz and Harlem Furniture chains in the U.S. and Leon’s Furniture in Canada. Consumers view some 4 million furniture items per day and add $15 million in merchandise to their online shopping carts each week at Furniture.com. About Furniture.com: Furniture.com (http://www.furniture.com) offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of North America’s largest furniture retailers. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. To complete the experience, Levitz, Harlem, and RoomStore Furniture in the U.S., and Leon’s Furniture in Canada, provide customer service and fast, in-home delivery. Furniture.com, a privately-held company, backed by a private equity firm with over $1.0 billion in committed capital, is a member of BBBOnline, TRUSTe, and VeriSign.