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SleepLogic™ introduces ChiroSense™ To Line Of “Beds For Life”

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SleepLogic™, a leading manufacturer of lifestyle mattresses based in Cleveland, Ohio, recently introduced the ChiroSense™ product series to its line of “beds for life,” which also includes the LifeScape™ and Refresh™ series. To ensure that its mattresses delivered this kind of “life” support, SleepLogic entered into a partnership with the International chiropractors Association (ICA) in October of 2004. A four-member ICA committee, led by 2004-2005 ICA Chiropractor of the Year and Chairman of the Posture and Science Advisory Committee, Dr. Don Hirsh, worked very closely with SleepLogic engineers throughout product development. On January 1, 2005, the ICA officially endorsed two SleepLogic product lines: ChiroSense™ and LifeScape™. According to Bruce Goodman, president, SleepLogic, the key to living well is sleeping well on a mattress that supports your body evenly and properly. Hirsh couldn’t agree more. “Chiropractic science has given insight to the importance of proper spinal support during sleep. This can have a significant effect on overall health and performance. SleepLogic gave us the opportunity to help achieve this through its mattress designs, making our partnership a natural fit.” ChiroSense, SleepLogic’s premium model, provides several advantages over the traditional mattress design: - SupportSense™, exclusive zoned continuous wire innerspring system, provides a more balanced, healthier sleep surface by supporting the spine in its natural position, promoting more restorative sleep. The ChiroSense collection features a 640 coil and three-zoned 720 coil innerspring with each zone designed to give your body the unique support it needs. Full availability consists of: - SupportSense 640 coil count - Twin: 380; Full: 532; Queen: 640; King: 840 - SupportSense 720 coil count (patented), featuring three-zoned support - Twin: 418; Full: 608; Queen: 720; King: 920 - The “Neural Net”, a unique posturization grid on the center third of the sleep system provides additional support where your body weight is concentrated. - SmartEdge™ edge-guards, providing a solid, sag-free edge for “sleep to the edge” comfort. According to Goodman, the recent launch is just the first step in growing SleepLogic into a national mattress brand. Already talking to other manufacturers as potential group members, SleepLogic is anticipating significant interest from other companies to become part of the brand's growth into other areas of the country. "We're excited about putting together a select group of top-notch, success-driven companies that will build this brand. We are committed to a team approach, an approach we feel is unique to the mattress industry, as our formula for success." For more information on SleepLogic and its line of mattress products, e-mail info@sleeplogicusa.com About the ICA: The International Chiropractors Association (ICA) is the world's longest-standing international chiropractic professional organization, representing nearly 8,000 practitioners, students, chiropractic assistants, educators and lay persons worldwide dedicated to the growth and development of the chiropractic profession based on its fundamental principles and philosophy. About SleepLogic: Since 1922, and through four generations, the Goodman family has been committed to designing and manufacturing superior quality mattresses that fit with their customers’ lifestyles. The SleepLogic brand features products that do just that, offering a smarter way to sleep, i.e., beds created to promote better sleeping and living.

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