New Oskar Huber Store Façade Designed by GRID2

Furniture World News

Oskar Huber Furniture engaged leading strategic design firm GRID2 International to create a new façade for its soon to be five-store furniture retail operation located in Pennsylvania and New Jersey. GRID2’s design features a dramatic two-story, glass-enclosed atrium, brightly colored awnings, and the prominent display of Oskar Huber’s store brand name. The first location to display the updated entrance is Lawrenceville, NJ, a former Good’s furniture store, which is approximately 50,000 square feet in size. An October completion date is projected for construction, to coincide with the store opening. “We’re growing and successfully addressing the competition by aggressively promoting in our markets,” says Ron Huber, co-president, Oskar Huber. ”Attracting consumers to our stores is critical, and we think GRID2’s high-impact design for our stores is one very effective way to do that.” The exposed two-story showroom acts like a beacon of light to passersby, says Martin Roberts, president, GRID2 International. “Our experience with retail stores demonstrates time and again that first impressions create lasting impressions with customers,” adds Roberts. “A storefront is the retailer’s best opportunity to convey what they’re about and to attract their target audience.” Plans are in place to retrofit Oskar Huber’s four existing locations in Valley Forge, PA; Southampton, PA, where the company is headquartered; Cherry Hill, NJ; and Ship Bottom, NJ, with the new storefront design. To view get a rendering of the new store façade, email: leslie@workthebrand.com ABOUT GRID2 INTERNATIONAL New York City-based GRID2 is an award-winning team of retail consultants, architects, and interior and graphic designers whose primary mission is to help clients in every consumer segment maximize profits through innovative design solutions. For more information about GRID2 and to review the client list, please visit www.grid2.com Martin Roberts is president of GRID2 and a design industry veteran of over 40 years. Among his commercial successes, Roberts’ most respected work is included in the permanent collection of the Museum of Modern Art in New York.