New River Becomes Exclusive Distributor Of Homemaker Rugs

Furniture World News

As they continue to expand their product offerings, New River Casual Furniture announces they will now be the exclusive distributor to the specialty outdoor furniture industry of Homemaker outdoor rugs . The popular, braided outdoor rugs come in a variety of vibrant and neutral colors. New River will promote eight rugs from Homemaker's Shenandoah Bay collection, six rugs from the company's Lake Tahoe collection and three from the Pebble Beach Stripe collection. Jeff Vaughn, Homemaker's Senior Vice President of Sales, states, “Our rugs sell themselves. Impervious to the elements and made from 100% polypropylene yarns, they are weather-proof, mold and mildew resistant, UV-treated for long life under the harshest sun and wash off easily with a water hose. In addition, they are completely reversible.” Homemaker is the largest manufacturer of braided rugs in the world and have been making and selling braided rugs for more than fifty-five years. Vaughn adds, “We are excited to be a part of New Riverʼs aggressive plans for growth and expect the synergy and opportunity between New River and Homemaker to continue to evolve and develop. Since our products range from the warm, classic beauty of the traditional braided rug to todayʼs high performance and indoor/outdoor interpretations, we are confident all of New Riverʼs customers can find rugs to complement their furniture.” New River Casual Furniture (www.newriverfurniture.com) is a leading manufacturer and supplier of premium, handcrafted leisure furniture imported from Brazil and is distributed throughout North America through an authorized dealer network. New River proudly supports and adheres to environmentally responsible practices to ensure that no endangered species are ever used in any of its products. Made from 100% genuine, natural Brazilian Cherry “Jatoba,” New River Products are available in oiled and natural finishes ... or painted in white, black or green. Jatoba is 238% harder than teak and weathers with the same characteristics. New River Casual Furnitureʼs corporate offices are located in Norfolk, Virginia. For more information about New River, please contact Deanne Flanders at deanne@casualplus.com.