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Mark Dentale Joins Boyd Specialty Sleep

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Mattress Industry Veteran Mark Dentale formerly of Simmons, Sealy and Ashley returns to the mattress industry after a 4 year hiatus joining the management team at Boyd Specialty Sleep. Dentale's responsibilities include comprehensive sales management of the Northeast. “As an industry leader in the fast growing Specialty Sleep Category it’s critical for us to have the right people driving our sales strategy, says Denny Boyd, and Mark has the right blend of talent and experience to help drive our strategy." Dentale states he is excited to join a company he characterizes as the most progressive sell thru and all encompassing specialty sleep company in the industry. Of specialty sleep he says "Specialty sleep is no longer a fringe business. It is a significant category within the industry and we offer our retailers the opportunity to drive sell thru and achieve growth using state of the art technology and products."

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