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Escalate Retail Announces New Senior Vice President

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Escalate Retail, a provider of sales, merchandising, and loyalty solutions for retailers, e-tailers, and direct marketers, announced that they have hired a new Senior Vice President to head up their Development organization. Spence Mallder joins Escalate Retail as the Senior Vice President of Development, bringing over 22 years of experience in all aspects of retail application development. He specializes in technology and process integration across all retail channels, technology strategy development, E-Commerce, complex systems development and integration, and project/delivery leadership. Mallder comes from IBM where he was the Lead Partner in the Retail Application Innovation Services (AIS) group within IBM Global Business Services. He was also responsible for the strategy, definition, and development of IBM’s Retail Multi-Channel solution. Prior to IBM, Mallder held positions including senior roles with Mainspring and Ernst & Young where he led software development, design, and implementation projects for companies in a variety of industries. His technology experience spans development of real-time, object-oriented applications, CORBA, J2EE, messaging middleware, and hardware-in-the-loop technology simulations. "We are extremely excited to have a person of Spence’s talent and experience joining our executive team," said Stew Bloom, CEO of Escalate Retail. "He brings an independent perspective on retail application development that will increase our ability to compete and win in the marketplace.” About Escalate Escalate Retail is a premier provider of sales, merchandising, and loyalty solutions for retailers, e-tailers, and direct marketers to help them maximize profits while meeting the demands of the 21st century consumer. By facilitating the real-time flow of transactions and information across the entire retail organization, our solutions enable retailers to consistently anticipate, understand, and fulfill their customers' expectations for an optimal shopping experience. Escalate Retail’s software solutions enable retailers to increase same-store sales, boost e-commerce revenue, and drive customer loyalty by managing all selling channels, the merchandising life cycle, planning, business intelligence, and supply chain synchronization to meet escalating customer demands. The company maintains headquarters in San Diego, CA and Delray Beach, FL with six additional satellite offices located across North America and in Europe. For more information, visit www.EscalateRetail.com.

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