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Bedding Retailer Sit n’ Sleep Introduces "Cool Gel" Line

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Dormia, an innovator in the design and marketing of mattresses and bedding products, said that it was significantly expanding its west coast distribution with Sit n’ Sleep now carrying its innovative “CoolGel” lineup its 27 Los Angles-area showrooms. Sit n’ Sleep is considered to be one of the nation’s finest mattress and bedding products retailers. Its “Cool Gel” mattresses feature the next generation of sleep technology – a full body layer of cool gel just below the surface of the bed. This cutting edge technology comes after a year of research and development working with key players from the medical field, and results in superior pressure relief, improved conformity, better support a cooler sleep surface. The full-body gel pad actually reacts to the sleeper’s body by flexing, conforming and eliminating pushback and counter pressure. The visco-elastic polymer gel pad rests atop a support core of high-density foam for superior contouring support. “We are very excited about entering the Los Angeles and Southern California market with Sit ‘n Sleep in a very big way. They are a greater retailer with a wonderful brand in the market,” said Dormia President and CEO Michael Zippelli. “At a time when many of the larger mattress brands are offering either me-too or plain vanilla product, more and more dealers, like Sit ‘n Sleep are turning to Dormia because our innovation and the distinctive look and appearance of our product provides a welcomed spark on the retail sales floor.” Dormia recently expanded its existing business with Sleepy’s. Taken together, Sleepy’s and Sit n’ Sleep represent the two leading chains in the top two U.S. markets, New York and Los Angeles. About Dormia: Dormia’s sleep systems are constructed with the finest components from around the world including: all natural covers, New Zealand lambs wool, visco-elastic memory foam, Talalay Latex and a unique multi-zone latex core. The company offers line of both Genuine Latex and Visco Mattresses. Additionally, Dormia offers many models that are comprised of both Visco memory and latex foam, as well as adjustable beds that allow each person to maximize their own sleep comfort. All Dormia bedding products are manufactured in the United States using hand-made craftsmanship and custom embroidery. Higher-end visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. For more information about Dormia products, visit www.dormia.com.

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