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Leaders Of Former Storehouse Inc. Form Furniture Industry Consulting Company

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Leaders of the former Storehouse Inc. announced that they have teamed up to form a new consulting resource for the home furnishings industry. Caroline Hipple, formerly Storehouse president; Dixon Bartlett, former Storehouse senior vice president of merchandising and marketing; and Joseph Bowers, former Storehouse vice president of direct sales channels have formed HB2 Resources to provide guidance and counsel for individuals and companies seeking smart solutions to industry challenges. The new firm has been engaged by Jaclyn Smith Home to continue to expand its reach to the consumer. Additonally,HB2 will be working with Hickory Hill Furniture Company as it creates innovative solutions for its customers. With its tagline “Your Formula for Success,” the company will focus on three key result areas: Creating brand invigoration strategies, providing transformation architecture as a blueprint for change, and guiding multi-channel and multi-functional alignment for retailers and manufacturers. Their trademark is practical and tactical operating experience, along with managing and providing advice on strategic planning, marketing, merchandising and sales management alignment. “At a time when our industry requires new and imaginative strategies to meet the challenges of today’s marketplace, we offer our clients years of effective change-management experience,” says Caroline Hipple, HB2 chief energy officer. “Together we bring more than 30 years of expertise in building dynamic customer connections, acute lifestyle focus and forward-thinking strategies for energized growth, transformation and cultural invigoration.” Hipple and Bartlett have worked with top 100 retailers, including This End Up, Storehouse and Domain Home Fashions. They are frequent conference speakers at national and international events. Under their leadership, Storehouse was a two-time recipient of the ARTS award for National Retailer, as well as winners of Home magazine Retailer of the Year, Catalog Success Magazine Entrepreneur of the Year, and WithIt’s WOW Award for Education. Joseph Bowers, HB2 chief interactive officer, brings 15 years of multi-channel brand development and entrepreneurial experience to HB2 Resources. His background includes leveraging innovative technologies for the start up, growth and optimization of online and traditional brands. Bowers provides seamless ecommerce and interactive solutions that are sensible and affordable and in a language that is clear, precise and consistent across all customer connections. Former experience includes leading interactive initiatives for AmericasMart, Dallas Market Center, ShangaiMart, and Storehouse and interactive agency startups for Qwest Communications. “We’re passionate about the furniture industry,” says Bartlett, HB2 chief creative officer, “and about making a difference. Advocating for change in a constructive and profitable way is our mission.” HB2 Resources is headquartered in Atlanta at 154 Krog, Suite 150, Atlanta, GA 30307. The firm’s website is www.hb2.biz. Or, they can be reached by calling 404.974.2520 or faxing to 404.974.2525.

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