SolaraHome Debuts Home Theater and Motion Seating Retail Division

Furniture World News

SolaraHome enters the residential market with home theater and motion seating products for retail, focusing on in-stock availability and affordable price points. SolaraHome will make its debut to the residential home furnishings trade at the January 2008 Las Vegas Furniture Market. SolaraHome, a subsidiary of parent company Elite Screens, is a major player in the pro Audio Video Accessories Channel, creating high-end custom installations for homebuilders and buying groups. SolaraHome will bring the same quality and craftsmanship to its products designed specifically for the retail home furnishings market. “Launching SolaraHome into retail is a logical next step for us,” said Tiffany Wu, new business development director for SolaraHome. “With so many consumers converting their living rooms into home cinema settings, home theater remains one of the fastest growing categories in the furniture market. Our success in custom home-theater seating demonstrates the expertise necessary to bring this product to the retail market.” The SolaraHome line includes a wide selection of products in leather, leatherette and microfiber offered in stock at the company’s California warehouse. Orders are drop shipped within three to four days, giving the company its competitive edge, according to Wu. “SolaraHome offers consumers what they want: highly functional, luxury home theater seating at an affordable price point with fast delivery,” she added. The company has also established SolaraSound, the speaker division of SolaraHome, which offers power dynamic speaker systems to complement any home theater setting. ABOUT SOLARAHOME SolaraHome is a California-based subsidiary of Elite Screens Inc. focused on creating high-end yet affordable home theater seating. The company offers a wide selection of seating with in-stock availability and prompt delivery service. SolaraSound is the speaker division of the SolaraHome Company, which offers power dynamic speaker systems to complement a home theater setting. Visit www.solarahome.com for more information.