Canwood & Dakota Forge Marketing Alliance

Furniture World News

Canwood Furniture of Penticton, British Columbia and Dakota Trading of Corona, California announced the formation of a strategic marketing alliance under which each company will market substantial portions of the other’s product line in their principal markets. This alliance will also afford notable synergies in all phases of marketing, product development and sourcing. Dakota, a company formed in 2004, has developed extensive youth and master bedroom collections as well as home office and entertainment, in a variety of media and finishes, and enjoys a vibrant and growing customer base throughout the USA. Dakota customers appreciate the company’s extraordinary commitment to supplying innovative, high-quality products at main stream price points. “This relationship will enable us to achieve greater momentum in both US and Canadian markets for our growing basket of products and leverage Canwood’s exceptional brand equity in the Canadian market,” enthused Todd Block, President of Dakota. Canwood Furniture, launched in 1986, has created a uniquely positioned product line comprising solid pine, ready-to-assemble furniture with collections bridging youth and master bedroom together with home office. “While our commitment to our proprietary niche will continue in both the Canadian and US markets,” assured Mel Kemp, President of Canwood, “we are excited about the potential to offer our Canadian customers high quality programs in the conventional case goods categories. In fact, this alliance has been pursued as a result of numerous requests over the years for alternate finishes, particularly in the youth bedroom category where we have exceptional product placement.” Retailers are invited to catch Canwood’s first “colour broadcast” . . . LIVE . . . at 9AM, Saturday, January 12 at the Canadian Home Furnishings Market in Toronto. This event will mark the debut of two youth bedroom collections in a variety of stained and painted finishes. Additional information may be viewed online at www.canwood.com/secure/colours