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Mattress Firm Opens Seven New Stores in January

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Mattress Firm Inc., one of the nation’s leading specialty mattress retailers, announced that it has opened seven new locations in seven separate markets within the first few weeks of 2008. The new stores are located in Orlando, Dallas, New Orleans, Raleigh, San Antonio, St. Louis and Hilton Head, S.C. The Hilton Head market represents a new market entry for the company and its second newly launched franchise operation over the past six months. “The addition of seven new stores in January is another step in our goal to establish market leadership in several key and growing markets and also enter new markets that present a good growth opportunity,” said Gary Fazio, Mattress Firm’s chief executive officer. “We opened 126 new stores in 2007 through a combination of both organic growth and acquisitions. Our expansion plans for 2008 will be on par with our growth last year as we strive to expand our presence border to border and coast to coast.” Mattress Firm stores feature over 55 different models of mattresses from top manufacturers such as Sealy®, Simmons®, and Stearns & Foster®. Specialty mattress and bedding products incorporating the latest in sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic® and Select Comfort®. Mattress Firm is the only retailer where consumers can compare the leading brands of Sealy®, Tempur-Pedic®, and Select Comfort® side by side. Mattress Firm’s exclusive SuperCenter stores include a specially-merchandised Clearance Center which offers customers dramatic savings on an assortment of special buy and overstock mattresses, as well as a Value Center offering an assortment of value-priced bedding. Store designs feature a combination of wood flooring, ceramic tile and carpet throughout, along with artwork and natural wood fixtures and shutters accented by a warm color palette to create a comfortable, home-like look and feel. The “racetrack” floor plan allows customers to easily move throughout the stores to browse and compare the different styles and brands, which are arranged by comfort level (pillowtop, plush, firm), features (memory foam, air, latex) and price. Mattress Firm stores offer the company’s “Red Carpet” same day delivery service along with comfort satisfaction and price guarantees. About Mattress Firm: Houston-based Mattress Firm (www.mattressfirm.com), is America’s preferred specialty mattress company and the nation’s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm’s knowledgeable sales staff, broad product offering and competitive prices have fueled the company’s growth to more than 450 stores in 37 markets.

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