Retailer Mattress Giant Names Moroch Partners Agency of Record

Furniture World News

After a lengthy review, Mattress Giant, one of the fastest-growing mattress retailers in the United States, announced that it has selected Moroch Partners as agency of record. Hispanic strategy will be handled by Moroch’s sister company, iNSPIRE!. Under the agreement, Moroch will handle numerous responsibilities for the company including strategic planning, creative, media planning and buying, public relations, Web design and maintenance. Moroch has handled media planning and buying and sales metrics analysis for Mattress Giant since 2004. “Our company has experienced tremendous growth in the past several years. A great deal of that growth is due to a very unique understanding of our target customers – women – and their attitudes and experiences when shopping for a mattress for themselves or their families,” said Terri Stephens, vice president, marketing and advertising for Mattress Giant. “We specifically sought to find a partner who understands our target customer as well – if not better – than we do. We believe that Moroch not only possesses that intimate understanding but the ability to translate it in a very meaningful, integrated manner.” “Mattress Giant’s brand philosophy, commitment to improving the mattress shopping and buying experience, strong retail performance and aggressive growth strategies are reshaping the playing field in this aggressive category,” said Pat Kempf, chief executive officer of Moroch. “Moroch welcomes the opportunity to partner with a company with such momentum and vision to help grow its business.” About Mattress Giant: Mattress Giant Corporation, based in Addison, Texas, is one of the fastest growing mattress retailers in the United States. Mattress Giant is experiencing enormous growth due in part to its intense focus and commitment to sales training, customer service and engaged employees. With more than 340 locations in 14 states nationwide, Mattress Giant has positioned itself as the ultimate mattress specialty retailer. Each store offers the greatest selection to consumers through innovative design, pricing and national brands. More information can be found at the company’s Web site, www.mattressgiant.com. About Moroch Partners: Moroch is an integrated marketing agency and one of the top 20 independent advertising agencies in the United States. Founded in 1981, Moroch is headquartered in Dallas, Texas with 30 offices throughout the United States and Canada. The company has more than 300 partners offering a full range of marketing communications services including: Strategic planning, research, brand positioning, advertising, creative, digital, interactive, media planning and buying, public relations, sales metrics and word-of-mouth marketing. Clients include Disney, DFW International Airport, Dallas Area Rapid Transit, McDonald’s, Midas, Mrs. Baird’s Bread, National Osteoporosis Foundation, Sony, Twentieth Century Fox, Travel Channel and Universal Pictures, among many others. Visit www.moroch.com.