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Furniture First Reports Good Results For Promotional Mattress Line

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Since its launch at the Las Vegas Market in January 2008, Furniture First buying group reports that the new Mattress 1st promotional mattress line produced by Serta International, is selling well. The Mattress 1st line is sold exclusively by Furniture First’s 160 members. Collectively, the group boasts 328 retail stores nationwide. The first floor samples appeared in showrooms at the end of February and have exceeded sales expectations. Larry Barnes of FurnitureLand, Delmar, DE says the “new bedding program is just the medicine for today’s retail climate”. The strategic collaboration of the $1.4 billion buying group and Serta International allows members to offer a high-quality mattress selection with unparalleled values and promotional price points. “The new mattress program from Furniture First is Fantastic. Our sales in the first month are running at 120% of the same period last year. Doing an item for item comparison, it is one of the best values for the consumer in the entire bedding industry.” says Steve Rotman, Chairman of Furniture First’s Board of Directors and owner of Rotman’s, Worcester, MA. Furniture First is a home furnishings & mattresses only buying cooperative representing independent retailers from medium-low to medium-high end quality products across the United States. If you would like more information about the organization, contact Tom Unger, Director of Membership, at 1-800-411-3477 ext. 132 or via email at TUnger@FurnitureFirst.com.

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