Over 150 Years of Service to the Furniture Industry

 Furniture World Logo

Waverly Ad Campaign To Feature Sandra Lee

Furniture World News on

NexCen Brands Inc., owner of the Waverly brand, will kick off its 2008 “World of Waverly” ad campaign this month in Better Homes & Gardens. The new ad campaign will feature Waverly spokesperson Sandra Lee. Sandra Lee is a Home and Style expert and the host of “Semi-Homemade Cooking with Sandra Lee” on the Food Network. The ad features the Waverly Sun N Shade outdoor fabric productline with Sandra Lee stating “Waverly makes me feel right at home.”The World of Waverly campaign is designed tocommunicate the different lifestyles embodiedby the Waverly brand. A series of full-pagefour-color ads depict Sandra Lee in different lifestyles (i.e., Living, Dining) based on the five Waverly design themes. (Modern Essentials, Past Perfect, Town & Country, BeautifulThings, Cultural Rhythms) A “lifestyle montage” ad was also created toshow the various Waverly product categories. All ads picture Sandra Lee feeling right at home with Waverly products.“Sandra truly captures the classic spirit of the Waverly brand and will help our audience embrace the Waverly signature look into theirpersonal lifestyles,” said Rick Platt, president ofNexCen Home Studios. “Waverly is expanding into a complete lifestyle resource for ourcustomer. We expect Sandra’s savvy style will help connect our passionate consumers to newproducts and lifestyles. “Our new ads were designed to include key retailers where Waverly products are sold. Weknow our customers love the Waverly brand so we wanted to make it obvious where they canpurchase our products.” Other ads in the campaign will appear in top magazines later this fall, including Better Homes &Gardens, Country Home, Traditional Home, and Family Circle magazine. About Waverly (www.waverly.com)Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translatedinto countless classic styles among home furnishing products including fabrics, wall coverings,paint, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide. Its family of brands consists of Waverly, Waverly Home, Waverly Home Classics, Waverly Baby,and Waverly Sun N Shade. Key vendor partners include PK Lifestyles, Welspun USA, BlueMountain, Ellery Homestyles, Axis Imex Inc., C.R. Gibson, The McCall Pattern Company,Lowes and Target. NexCen purchased the Waverly brand in May 2007. About NexCen Brands (www.nexcenbrands.com)NexCen acquires and manages global brands, generating revenue through licensing andfranchising. We currently own and license the Bill Blass and Waverly brands, as well as sevenfranchised brands. Two franchised brands – The Athlete’s Foot and Shoebox New York – sellretail footwear and accessories. Five are quick-service restaurants – Marble Slab Creamery, MaggieMoo’s, Pretzel Time, Pretzelmaker, and Great American Cookies.The company licenses and franchises its brands to a network of leading retailers, manufacturersand franchisees that generate $1.3 billion in retail sales in more than 50 countries around theworld. Our franchisees operate approximately 1,900 franchised stores. Franchisee support andtraining is provided at NexCen University, a state-of-the-art facility located in Atlanta.

Furniture World Magazine-Business solutions for furniture retailers