Whitecraft Appoints David Morris, Jr. as New VP of Sales

Furniture World News

Casual indoor and outdoor furniture manufacturer Whitecraft has hired industry veteran David Morris, Jr., as Vice President of Sales. Morris will be responsible for the management of all company sales activities including contract and hospitality, as well as organizing and managing the sales team. Manuel Dizon, Whitecraft’s Chairman, advised, “We are pleased to have someone with David’s experience on board. He has established relationships with stores from large to small, and believes in personal contact with each. Our retailers will greatly benefit from his management style which will create connections and provide better, more efficient communication between their stores and Whitecraft. Plus his logistics background will be a huge asset in providing solutions and service for improved operations.” Morris has served in senior level positions with lighting and furniture manufacturers. Most recently he was responsible for national accounts for contemporary and transitional home furnishings manufacturer. About Whitecraft: Whitecraft has been designing and building quality woven casual furnishings for indoor and outdoor use for almost 90 years. Current indoor and outdoor product lines include: Wickerloom™, Weather-Mate™, and All-Weather using only the finest grade of materials and craftsmanship, with a variety of styles, finishes, and fabrics. For more information on Whitecraft products, please visit www.whitecraft.net.