Capel's Gallery Program Expands with Two New Locations

Furniture World News

Capel Rugs, America's oldest and largest privately-owned rug manufacturer and importer, announced the opening of two state-of-the-art rug galleries, significantly expanding the company's footprint in the South and Midwest. The opening of the new galleries in Edmond, Oklahoma and El Paso, Texas marks the one-year anniversary of Vice President of Marketing Bud Young's announcement of Capel's gallery expansion program. As a result of the program, Capel has opened a total of four new galleries across the nation within the last year. "More than a year of hard work is coming to fruition with the opening of these galleries, and we are incredibly pleased with the results," said Young. "We anticipate a significant expansion in our consumer base and we are energized to increase the availability of our product. We look forward to a mutually satisfying relationship with each of these galleries." According to Young, Capel galleries have a proven record of increasing traffic, expanding the customer base, driving consumer interest and generating significant profits for retailers. Capel works with new galleries every step of the way, providing complete promotional packages as well as advertising and marketing support. Capel also assists galleries in planning gala grand openings to generate excitement around the new galleries. The Countrywide Flooring and Area Rugs gallery opened September 1st in Edmond, Oklahoma and the Casa Bella Home Furnishings gallery opens September 15th in El Paso, Texas. Throughout the course of the opening week local customers will be introduced to Capel's industry-leading product lines with purchasing incentives, product discounts and complimentary, personalized design consultations. About Capel Rugs: For over 90 years, Capel has been America’s oldest and largest private manufacturer and importer of area rugs. Known for its variety of unique designs, Capel offers rugs in a variety of constructions and styles, sold through retailers, private label catalogs and showrooms nationally. For more information contact Lauren Rivers at Rivers Agency. Phone 919-932-9985, Email: lauren@riversagency.com.