Elran Relocates Its High Point Showroom

Furniture World News

Elran Furniture announced that it has re-located its showroom in High Point, North Carolina to the Furniture Plaza building on the 5th floor, showroom suite # 517. The company said that for this October 2008 market, it will be featuring a complete presentation of reclining and stationary upholstery especially designed for today’s consumer. The collection will feature reclining sectionals, sofas and chaise lounges with a magnitude of options. About EL RAN: Founded in 1967 by Irving Lubin, EL RAN is a Canadian family-owned company that specializes in motion furniture. Currently run by the second generation, Sheldon Lubin and Eric Abecassis, the company made only one product – reclining chairs – until 1982. The next year marked a turning point, when the management team decided to introduce motion loveseats and sofas. A leader in its field, EL RAN now offers a full range of reclining chairs, loveseats and sofas, as well as a wide selection of stationary upholstered furniture. EL RAN makes more than 150 models that run the gamut from current trends to more traditional and transitional styles. Collections are available in more than 550 fabrics and leathers. Located in the Montreal suburb of Pointe-Claire, EL RAN’s 235,000-square foot plant employs over 750 workers. The plant is highly automated, complete with cellular manufacturing, computerized fabric and leather cutting equipment, and Just-in-Time production. Every step in the production process, from design and prototype testing to final assembly, is carefully monitored to meet the most exacting quality control standards. Customer service is a top priority, and our Quick Ship delivery is a popular feature. In addition, EL RAN offers one of the best warranties in the business, with a lifetime warranty on all frames and mechanisms. EL RAN products are distributed across Canada and the United States, and in Europe, the Middle East and Japan, positioning the company as one of Canada’s top furniture exporters. Our sterling reputation is due not only to quality products, but also to fast delivery, reliable after-sales service, and close attention to the changing marketplace. For more information go to www.elran.com or call 800-361-6546.