JRM Consultants/Trainers and Knorr Marketing Partner for Retailers

Furniture World News

JRM Sales & Management, Inc. and Knorr Marketing have formalized a mutual referral agreement in order to provide a greater level of comprehensive consulting services to independent home furnishings retailers. Together, the two companies will be able to assist retailers with everything from business analysis/planning, budgeting/ financial controls, merchandising, organizational development, sales/management training and operations/warehouse controls to extensive marketing/media planning and advertising/public relations. “To succeed in today’s challenging economy, retailers must hold everything accountable,” said Doug Knorr, president of Knorr Marketing. “Increasing store traffic won’t improve store profits unless a retailer has all the other essential systems of a business operating smoothly to build a positive brand experience. Sales interaction, store operations and financial controls are areas where JRM excels. That’s why we’re delighted to partner with them.” “We’re on the same page,” said Joe Milevsky, president of JRM Sales & Management, Inc. “Both of our organizations view a retail situation holistically. For instance, we do not believe in driving massive amounts of traffic into a store that’s not prepared to handle it. Our agreement with Knorr Marketing should enhance the store traffic-building component of our consulting service to retailers.” Headquartered in Kennesaw, Georgia, JRM Sales & Management, Inc. is a consulting firm that works specifically with furniture, appliance and electronic retailers and has earned the endorsement of the WHFA, NHFA, Mega Group USA Buying Group, Pacific Coast Furniture Dealers Buying Group, Nations BrandDirect Buying Group and many other organizations in the retail industry. Surviving Tough Times, most recently published by a nationwide retail buying group, is among the many articles written by Joe Milevsky, president of JRM. Knorr Marketing, headquartered in Traverse City, Michigan, is a full-service, award-winning advertising/marketing/PR/Internet agency. The firm builds brands, builds customer relationships and builds traffic for a variety of clients, primarily in the home furnishings industry. Doug Knorr, president of Knorr Marketing, also writes “Turn It Around,” a monthly column for NHFA Home Furnishings Retail magazine. For more information visit www.jrmsales-mgmt.com or www.knorrmarketing.com.