Combining the power of the Internet with state-of-the-art 3D imaging, ViewIT Technologies announced that it is unveiling AdLinx™, a new marketing program designed to bring print-ad images 'to life'.
Directed at home-products vendors, the AdLinx program works within ViewIT's online 3-dimensional design system www.3Dream.net, and is centered on re-creating room scenes from any photograph, magazine or catalogue image. Real-world furniture, rugs, lighting and accessory items are modeled into high-quality 3D representations and along with decorative elements are combined to make up the room scene. The scene can then be linked to and opened from any web site or document, and edited by the user. Information on each item is available along with optional product finish options that can be tried instantly.
"We are working from the position that most consumers know what they like - when they see it", states Ross Barlett, CEO of View IT and the 3Dream project leader. "They don't necessarily know-or care- what style it is, what type of material it's made from, or where it's made. But if they see a room setting they like in a magazine, catalogue or on the Internet, with AdLinx the consumer can literally open up the "image". Once opened, they can then edit the room to the size and shape of their own living space-incorporating all the desired elements of the photographic image." And according to Barlett, once they are in the virtual world of design anything is possible. "With most display ads, once the page is printed, it's done and you hope people will see and remember it. But with AdLinx in 3Dream, the ad image becomes a really cool, interactive sales tool".
The AdLinx concept allows the home products vendors a chance to test the 3D sales technology without having to commit to up-front modeling fees for their entire product line. Estimated one-time fee for an AdLinx 3D room setting ranges from $1,500 to $2,500.
Demonstrations of 3Dream will take place at WHFA’s Launch Pad, located within the Retailer Resource Center (RRC) in Building B, 16th floor at the February 2009 Las Vegas Market. Retailers, product vendors and media may arrange private appointments at the 2009 Las Vegas Market with Ross and Donna Barlett. To schedule an appointment, contact Sandra McClure at 800-449-9984 ext. 226 or by email at Sandra@spaceplanning.com. To receive information on getting your products on AdLinx™ contact mailto:adlinxsales@3dream.net Or call 1-800-449-9984 x 222
About ViewIT: ViewIT Technologies Inc, develops and markets innovative design-related sales tools for industry professionals. Best known for The Board™ series of room planners, they have been servicing the home interiors industry for over 16 years. In spring of ’08 ViewIT Launched www.3Dream.net a to-the-trade online 3D design system. Clients include La-Z-Boy, Drexel Heritage, Crate and Barrel, and most of the top 100 retailers.