Better Sleep Council Launches “Juvenile” Campaign for Better Sleep Month
Furniture World News Desk on
4/11/2019
The Better Sleep Council (BSC), the consumer-education arm of the International Sleep Products Association (ISPA), reports that it is taking a renewed look at sleep – through the eyes of the world’s best sleepers, young children. The “Sleep Like a Kid” campaign is in honor of Better Sleep Month in May and is part of the BSC’s ongoing mission to reinforce the importance of a good night’s sleep for children of all ages.
The lighthearted “Sleep Like a Kid” campaign will build on the idea that kids are famous for having an easier time falling asleep and staying asleep than their adult counterparts.
“When it comes to sleep, children do a much better job and have better bedtime habits than adults,” said Mary Helen Rogers, vice president of marketing and communications for ISPA. “We asked kids questions that adults typically ask themselves, like ‘Do you ever bring work to bed?’ and sillier questions, such as ‘How do you check for monsters under the bed?’ We really want to learn from these kids, and maybe rediscover our younger selves by hearing sleep advice from the young. This campaign is designed to resonate with our core consumers while still engaging a broader audience with its humor and simple approach.”
The BSC will offer consumers various ways to get involved in Better Sleep Month this year, including:
- Get tips on how to truly sleep like a kid through posts on the BSC’s Facebook, Instagram and Twitter channels
- Read weekly posts on BSC’s blog
- Check out campaign print ads in Sleep Savvy and BedTimes
- Check out partnering lifestyle/parent bloggers’ sleep-related content, including a guest blog post from Better Sleep Month spokesperson and family nurse practitioner Ellen Wermter
- Take The Better Bed Quizzz™
Here’s how bedding retailers can participate:
For more information, visit bettersleep.org starting May 1.
About the BSC: The Better Sleep Council is the consumer-education arm of the International Sleep Products Association, the trade association for the mattress industry. With decades invested in improving sleep quality, the BSC educates consumers on the link between sleep and health, and the role of the sleep environment, primarily through www.bettersleep.org, partner support and consumer outreach.