Malouf Display Wins Award for Best Experiential Campaign

Furniture World News Desk on 4/21/2019

The Utah Chapter of the American Marketing Association has awarded Malouf top honors for the TripleLayer™ Down Pillow display in their Las Vegas showroom. The 2019 Marky Award for Experiential Campaign is given to a marketing campaign that utilizes in-person marketing approaches to directly engage customers.

To create the award-winning display, Malouf utilized their entire creative department. Interior design, video, imagery, copy, design, sales and brand strategy teams worked together to fine-tune the campaign for a tradeshow audience. They created the message and vision of the product story, then delivered a number of marketing assets to create an experiential marketing success.

“Our retail partners are responding to experiential displays. When they interact with a product, buyers can make a quick and informed decision about carrying it in store,” said Mike Douglas, vice president of sales for Malouf. “We’ve got experienced creative teams in place to not only meet the demand for these displays, but to innovate within the concept.”

Malouf makes the TripleLayer marketing assets, along with other materials, available to their retail partners on their Wholesale Resource Center. Douglas said, “We want to supplement our partners’ marketing abilities, no matter their size. We’ve invested in a full creative team to provide our partners with marketing solutions to ultimately result in a better customer experience.”

About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.