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Furniture, Gift, and Home Veteran, Joins Digital Agency Whereoware’s Executive Team

Furniture World News



Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives. She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

Mohr’s previous career spans 15+ years in the Furniture, Gift, and Home industries. Most recently, Mohr served as the Vice President of Sales and Marketing for Emerald Expositions (formerly George Little Management), overseeing a portfolio of events including NY NOW®, SURTEX® and American Handcrafted™. Mohr also served on the board of the Gift for Life nonprofit from 2016 to 2018.

“We first met Randi more than ten years ago, while building digital tools for the NY International Gift Fair. Her forward-thinking around technology’s impact on the Furniture, Gift, and Home industries impressed us then, and it’s been a pleasure to follow her growth as a sales and marketing leader over the years,” said Eric Dean, Whereoware CEO. “She brings deep Industry relationships, fresh ideas, and sincere enthusiasm about helping our clients use technology to accelerate their businesses. We’re excited to welcome Randi to the Whereoware family.”

Mohr’s experience selling, marketing, and retaining thousands of Furniture, Gift, and Home customers will make an immediate contribution to Whereoware’s customer service, sales, and marketing efforts.

“I’m thrilled to join Whereoware’s creative and collaborative team of digital experts,” said Mohr. “As a leading agency, they’ve developed an impressive roster of customers from Furniture, Gift, and Home industry brands to Fortune 500 companies.  I look forward to advancing the best-in-class experience, working with our clients to build, support, and extend their digital success.”

About Whereoware: Whereoware is an award-winning digital agency and software company with 19 years of experience in the B2B Furniture, Gift, and Home space; developing websites, marketing automation campaigns, and mobile sales force applications, and ensuring sales success with digital services, like search engine optimization, data integrations, analytics, and digital advertising.

Whereoware’s Pharos Product Suite equips Furniture, Gift, and Home marketing, e-commerce, sales, and executives with the digital foundation needed to compete in an increasingly digital-first world. Pharos delivers rich product presentations across the web, streamlines sales processes, informs sales reps and customer service, deepens customer relationships, and increases offline and online sales.

For more information, visit www.whereoware.com or www.pharossuite.com.

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