Over 149 Years of Service to the Furniture Industry

 Furniture World Logo

Diamond Mattress Now Delivering G.I.F.T. and Rally Collections

Furniture World News



Diamond Mattress announced that it is now delivering its new branded collections along with in-store marketing support and online education tools.  

Diamond is delivering new products and in-store support materials with clean, contemporary brand design through impactful LED-lit headboards, freestanding display materials, high-quality fabric banners, a customizable Experience Center for visual-tactile demonstrations, and much more.  

Launched in January at the Las Vegas Market, the G.I.F.T. collection includes four mattresses named Gratitude, Intention, Faith and Transformation. The comprehensive program offers a full gallery of point-of-purchase materials and free access to Diamond Mattress University, a proprietary online training tool for retail sales associates.

Another collection delivering at the same time is Rally by Diamond Mattress, a fully customizable mattress that allows the consumer to choose their comfort level (firm, medium, plush), core (foam or hybrid) and cover (regular, cooling or supercharged).   

“Our brand is about delivering a superior customer experience end to end, and that starts with a strong relationship with retailers that they won’t find anywhere else – one that supports and empowers them to succeed beyond product sales,” said Shaun Pennington, Diamond president and sleep wellness advocate.

About Diamond Mattress: Diamond Mattress is a leading omnichannel sleep wellness brand with a tradition of product and manufacturing innovation. The privately-held, fourth-generation company is committed to superior service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its impact on personal wellness.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux