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Wayfair Professional Releases Outdoor Trend Report

Furniture World News Desk on 4/29/2020


Wayfair Professional recently released it's Outdoor Trend Report for 2020. With summer at our doorstep, style experts dove deep into the shopping behaviors and searches of millions of Wayfair customers to determine 2020’s top outdoor design trends.

Now more than ever, outdoor spaces are being redefined and treated as extensions of the home’s interior. From alfresco dining rooms to patio kitchens, clients are looking to create a beautiful, multi-purpose space for working, cooking, relaxing, and connecting with nature.

Style Expert, Lindsey Zborowski states, "After spending a month or more inside our homes, we’re all looking for ways to expand our liveable square footage, especially as the weather warms up. The extension of liveable space to the outdoors is now punctuated by more thoughtfully designed spaces, looking beyond your average patio set and grill--people want another ‘room’ outside".

"We’re seeing an increase in searches for outdoor modular kitchen pieces, with built in sinks, grills, and counter space for preparing food. Natural materials like rattan furniture or concrete fire pits or planters continue to rise in popularity, as people look to be more connected to surroundings with items that are both practical and beautiful."

"We’re seeing an increase in the popularity of deep seating for outdoor sofas specifically and it comes from that same desire to bring more of the comfort of inside to the outdoors. Upholstered, deep-set sectionals are plush and comfortable, while also allowing for more people to fit comfortably. Gone are the rigid patio sets--your patio sofa can have the same comfort as the one in your living room."

Highlights from the report finds that searches on wayfair.com are up year over year in the following categories:

  • +66% for Outdoor modular kitchens (grill and sink combo pieces, etc)
  • +173% for Concrete fire pits
  • +171% for Deep patio seating
  • +155% for Outdoor bars

 

For more information, click here, or view the full report here.


About Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 18 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.
 
The Wayfair family of sites includes:

  • Wayfair - Everything home for every budget.
  • Joss & Main - Stylish designs to discover daily.
  • AllModern - The best of modern, priced for real life.
  • Birch Lane - Classic home. Comfortable cost.
  • Perigold - The widest-ever selection of luxury home furnishings.

Wayfair generated $9.1 billion in net revenue for full year 2019. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 16,000 people.