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Magniflex Adds Pillow to GiNO Mattress Brand

Furniture World News



Italian bedding manufacturer Magniflex is broadening its newly released brand GiNO with a coordinating pillow for a complete sleep experience. Like the mattress, the pillow is manufactured to conform to Oeko-Tex Standard 100, which shows that the product has been tested, certified and contains no harmful chemicals.

Manufactured in Magniflex’s facility in Italy, the pillow’s cover is made with a performance fabric that consists of silver fibers. The pillow cover features a three-dimensional fabric that delivers extreme breathability.

“Sleep accessories continue to represent a significant profit margin for retailers, and we are always looking to expand our offering to provide customers with a wide range of quality choices to meet a variety of sleep preferences and needs,” said Billy Curtright, national sales manager for Magniflex. “GiNO is designed to appeal to younger consumers, and the addition of the coordinating pillow gives retailers the opportunity to sell a complete sleep set. Retailers are hungry for unique sleep accessories and, teamed with the new mattress brand, this one delivers.”

In the interior of the core of the GiNO pillow is a layer of Magniflex’s patented Memoform. The core is constructed using Airyform technology featuring channels throughout the core for additional breathability, along with added softness for extra comfort. The manufacturer’s suggested retail price for the pillow is $119.

The GiNO pillow is also flexible enough for easy packing for travel.

The new pillow adds to the GiNO collection, which was introduced last summer at the Las Vegas Market. The GiNO mattress line is a one-model vacuum-packed mattress collection, geared toward younger, price-conscious consumers, and is priced to retail at $1,299 in queen. Magniflex introduced GiNO this summer to target millennial consumers, a target growth area for the company.


About Magniflex: Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko-Tex®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com


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