Schonbek, a New Wholly Owned Subsidiary of WAC, Opens 6,000 Sq Ft Showroom in High Point

Furniture World News Desk on 10/18/2021

As of  November 1, 2021, Schonbek, now a wholly owned subsidiary of WAC, will acquire a brand new 6,000+ square foot marquis showroom located at the front entrance of Market Square in High Point, North Carolina. The new designer-trade Schonbek showroom will include a new collection of vintage and antique reproductions of legacy bohemian Schonbek designs, Schonbek Signature classic designs from Arnold Schonbek and Andrew Schonbek, and the all-new Schonbek Beyond line of innovative LED luxury crystal luminaires.
 
Since WAC purchased the company in July, Schonbek has been building upon its historic center of U.S. manufacturing in Plattsburgh, hiring local artisans, many of whom have developed their craft over the last 30-40 years.

According to Dirk Wald, co-CEO of WAC and the architect of the acquisition of Schonbek, “We are excited to announce the opening of our premier High Point showroom, kicking-off an exciting new product debut that we have been planning for months. We are in a creative renaissance at Schonbek that will once again position it as the leading brand for luxury design.”
 
"Working with Dirk was a joy, as I witnessed first-hand his creative energy, passion for the product, impeccable design sense, and understanding and advocacy of customers,” says Andrew Schonbek. “I predict that these unique talents will once again position Schonbek as a leading, cutting edge brand. There’s nobody I know of who’s better positioned than Dirk and WAC to carry forward the legacy that four generations of Schonbeks labored to build since 1870."

 
About Schonbek
Founded more than 150 years ago in Bohemia, Schonbek Lighting is a world renowned brand of luxury custom crystal lighting. Its story began in 1870 when young Adolph Schonbek left his grandfather’s glassworks to pursue his dream of making custom chandeliers with the finest crystal. By 1948, it had grown to become a worldwide export company and today Schonbek is a wholly owned subsidiary of WAC. Continuing its 150-year heritage of creating timeless crystal lighting design, Schonbek is a global brand that brings tradition and innovation, captivating consumers across generations and multiple continents including Europe, Australia and the Middle East.

For more information, visit www.schonbek.com or call 1.800.863.1892
 

About WAC
A second generation owner-operated company founded in 1984, WAC designs and builds a wide range of intelligent and integrated LED luminaires and ceiling fans across renowned brands such as Schonbek, MODERN FORMS, dweLED, WAC Lighting, LIMITED and AiSPiRE. The company’s strengths in original design, emerging technologies, solution-oriented innovations, and vertical manufacturing infrastructures, have catapulted it to a position of leadership in the lighting and ceiling fan industry. The award winning product portfolio also reflects the company’s commitment to ecologically sensitive manufacturing while delivering elevated design and cutting edge technology. For more information, visit www.waclighting.com and www.modernforms.com.