MLILY USA Begins Co-Development of New Products with ICA Partners
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MLILY USA and the International Chiropractors Association (ICA) kicked off the co-development phase of their partnership when they recently met at the mattress manufacturer’s flagship factory to design new sleep products.
During the inaugural development event at the Winnsboro, S.C. factory, Drs. Joe Betz and Don Hirsh of the ICA toured the 650,000-square-foot facility, observed the production and testing of mattresses, and consulted about proper standing and sleeping posture to address some of the most common issues related to spinal alignment and sleep quality.
“The most common complaint in America in visits to medical doctors and chiropractors are low back, neck, and shoulder pain, and if the bed is designed properly for the patient, that alone can make a significant difference to mitigate their issues,” said Dr. Hirsh.
Dr. Betz’s tour experience led him to believe Mlily has a distinct advantage over other mattress manufacturers thanks to its vertically integrated U.S. operations.
“It comes down to their ability to manufacture and pour their own foam and make exactly what they need the way that they want to be combined with the way that (the ICA) want(s). Mlily also make their own coils here in the U.S.A., and they have good quality control to stand the test of time,” he said.<
A short video capturing the collaboration event is available on the Mlily website at https://mlilyusa.com/retailer/.
The long-term development partnership with the ICA inked earlier this year is vital to Mlily’s innovation initiative as the company heads into 2023 and the next phase of its strategic growth plan. The company expects to introduce new co-developed products in early 2023.
With you every sleep of the way.< Headquartered in Knoxville, Tenn., MLILY USA< is a key supplier of mattresses, pillows and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.