Cozzia & Ghostbed to Build Mattress Industry’s First Massage Mattress
Furniture World News Desk on
1/26/2023
Cozzia decided a few years ago to build a components division to scale its health and wellness technology into other segments of the home furnishings business, but they never thought mattresses would be a good fit. However, when GhostBed Executive Vice President Alan Hirschhorn visited their High Point showroom in 2021, a discussion started with Cozzia’s CEO, Mark Holmes to create what would become the first mattress to be built with true massage capability.
The Ghost Massage Bed Powered by Cozzia is built with unique air-cell technology that offers a therapeutic massage targeting major pressure points, similar to the features in Cozzia’s industry acclaimed massage chairs. The mattress will be featured in the GhostBed showroom in B-980 at the forthcoming Las Vegas Market.
The mattress has two individual massage pads that are independently remote-controlled, allowing each person the ability to enjoy their own customizable massages. The two massage units feature five zones for the neck, shoulders, upper and lower back, glutes and legs. Each unit has multiple pre-programmed modes for various therapeutic benefits, such as full body massage and stretching, in addition to a range of massage intensity. The separate massaging units allow individual sleepers the ability to experience a targeted or whole-body massage without any motion transfer, allowing each person an undisturbed sleep.
“We have been embedded in the furniture channel since 2010. We have strong relationships with most of the Top 100 retailers already, so we knew we needed to continue to find new channels to grow our business,” said Holmes. “GhostBed was the right partner for us because they shared many of our common values. Health and wellness was important to them, and we also saw how well they merchandised and marketed the Venus Williams Collection. That gave us great confidence they would be the experts we needed in the mattress space to succeed.”
Hirschhorn was keen on getting the product development process with Cozzia underway. In addition to the market opportunity, he was aware that GhostBed Founder & CEO Marc Werner had suffered through three neck surgeries and back pain, is a huge advocate of massage therapy and wanted to offer a true GhostBed massage mattress.
“We quickly saw that Cozzia’s new air cell technology would allow us the opportunity to build something really unique and special for the mattress industry. This isn’t a mattress that vibrates or a pad you put on top of a mattress. This was the real thing –a real therapeutic massage built right into the mattress that moves and actually massages you. It’s like having a masseuse inside your mattress,” Hirschhorn said.
For Cozzia President Bob Bruns, this is a return to the mattress business since his days at Bassett and Serta in the 1970s and 1980s.
“We knew in order to be successful in mattresses, we needed a strong partner, which we found in GhostBed. Their strong presence in the D-T-C and wholesale channels will get the maximum exposure for our product,” he added.
The Ghost Massage Bed Powered by Cozzia offers a 10-, 20- or 30-minute massage and automatically powers off to provide a night of restful sleep. It is built of a comfort gel memory foam layer, the massaging layer, the GhostFlex Transition foam, and base foam.
The mattresses will retail for $2,999 in queen, with options in twin extra-long, queen, king and California king. GhostBed will be hosting a private unveiling of the new mattress for retailers on January 28th, during the Las Vegas Market.
About Ghostbed
GhostBed’s parent company, Nature’s Sleep, has been a mattress industry leader for more than 15 years, focusing on high-quality, low-cost sleep products. With expert craftsmanship and superior materials designed for comfort and durability, GhostBed offers an affordable alternative in the online mattress marketplace. With a laser beam focus on customer service and satisfaction, GhostBed ships in 24 hours from 15 coast-to-coast distribution points in the U.S. and two distribution points in Canada. www.ghostbed.com.