Shifman Launches Authenticity Collection at Bloomingdale’s

Furniture World News Desk on 6/11/2024

Shifman Mattress Co., renowned for its 131-year tradition of handcrafted luxury mattresses, is launching the Authenticity Collection in collaboration with iconic luxury retail partner Bloomingdale’s. The new collection exemplifies the integrity of both brands and their successful 37-year partnership.

The Authenticity Collection created by Shifman exclusively for Bloomingdale’s is distinguished by elevated visual appeal and all-natural comfort layers. Designed to provide a Zen-like retreat, the Authenticity Collection promotes well-being through the use of genuine, sustainable materials and catering to discerning customers seeking luxurious, eco-conscious sleep solutions.

The collection offers two distinct subcategories, Pure Awakening and Pure Slumber, each comprising of three comfort styles: a firm tight top, a medium pillow top, and an ultra-plush box pillow top. Pure Awakening is constructed with a natural latex core encased with latex rails, layered with plush New Zealand wool, deluxe alpaca, fine silk, and sculpted latex. Pure Slumber features latex-encased innersprings layered with abundant natural cotton, sculpted latex, New Zealand wool, deluxe alpaca, and fine silk. Together, the construction and natural materials of this thoughtfully designed collection ensures superior breathability, temperature regulation, and long-lasting durability, setting a new benchmark for luxury mattresses.

The Authenticity Collection debuts in 19 top-performing Bloomingdale’s locations and is available online at bloomingdales.com. The six-model collection has a retail price range of $6,979 to $11,969, queen mattress only.

“The Shifman and Bloomingdale’s brands are well-aligned, each dedicated to delivering exceptional, distinctive products with enduring quality and value to ensure customer satisfaction. I am proud of the new Authenticity Collection at Bloomingdale’s and look forward to helping countless consumers sleep well on handcrafted, natural, breathable mattresses that offer the health benefits of serene slumber,” said Bill Hammer, Shifman president.

About Shifman Mattress Company
 Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship on which the company was founded over 130 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.