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Purecare to Introduce New Sleep Essentials at Las Vegas Market

Furniture World News Desk on 7/8/2024

Purecare is set to debut new sheets, protectors, and pillows designed to energize the sleep essentials category with competitive pricing and quality materials. These products will be showcased at the Las Vegas Market from July 28 to August 1 in showroom C-1595.

“These new products focus on strategic price points that allow our retailers to round out their consumer-centric merchandise mix from Purecare,” said Sarah Bergman, CMO and senior vice president of product development. “A well-rounded sleep essentials program is a key traffic driver with healthy margins, which is exactly what retailers are searching for in the current retail climate.”

Weightless Cotton Sheet Sets
Purecare’s new Weightless Cotton sheet sets, starting at $150 for a queen, feature a luxurious sateen weave of 100% long-staple cotton. These sheets include Purecare’s Precision-Fit® elastic cuff and corners, designed to fit mattresses up to 18 inches deep.

Mattress Protectors
Purecare is introducing two new mattress protectors. The Cooling Quilted five-sided mattress protector, starting at $225, combines a quilted top with Purecare’s FRíO® cooling fibers, which channel heat away from the body five times faster than traditional polyester. This protector also includes TENCEL™ fibers for moisture-wicking breathability and features Precision-Fit elastic cuffs and corners for adjustable bases.

The Bamboo five-sided mattress protector, starting at $140, offers ultra-soft bamboo rayon for moisture-wicking and 100% breathability that lasts over time.

Cooling Crescent Pillow
Purecare’s new Cooling Crescent pillow, priced at $100, is designed for side and back sleepers. It features phase-change properties to absorb and transfer heat, and a quick-contouring shredded foam fill that can be adjusted for personalized support. The pillow comes with a travel bag for extra fill, which doubles as a travel pillow. Fitted TENCEL® pillowcases are available separately for $30.

All new Purecare products include antimicrobial silver protection to inhibit bacteria, mold, and mildew, ensuring durability and hygiene.



About Purecare
We are the bedding company devoted to wellness. With every fiber of our being and stitch of our fabric, we care about the well-being of everyone and every body. Our textile experts and product designers are dedicated to their craft with one simple mission: to wrap the world in care, comfort and wellness. It’s why a handful of the world’s most respected wellness and hygiene experts partner with Purecare. Because when we sleep well, we rise to live well.