MLILY USA Announces New Promotion for Retailers at Las Vegas Market

Furniture World News Desk on 7/5/2024

MLILY USA is offering retailers a special promotion during the upcoming Las Vegas Market, giving them an opportunity to prepare for new collections launching in January 2025.

The “Upgrade Your Bottom Line” promotion allows current and new retail partners to receive a free floor model update with the purchase and display of a current floor model from any of the Onyx, WellFlex, and ChiroPro series. This offer is available with a qualifying purchase and meeting program requirements. The free floor model update will be provided when MLILY launches new mattress lines at the Winter Las Vegas Market in January 2025.

“The introductions coming early next year will represent a more cohesive line with a strategic step-up story while still offering key attributes and benefits similar to the current line,” said Derek Leishman, national sales director. “Retailers who invest now in the three current lines can have the added advantage of having their sales associates more familiar with and better trained on products with similar selling points.”

Onyx Collection The Onyx collection offers affordable luxury and comfort, with a suggested retail price starting at $2,399 for a queen mattress. The line features three profiles in three comfort options, a cooling cover, copper gel AeroFusion™ memory foam, and liquid gel Flex foam for enhanced temperature regulation and pressure relief. Its individually pocketed spring support system ensures long-lasting comfort and durability.

ChiroPro Collection Developed in partnership with the International Chiropractors Association, the ChiroPro collection focuses on quality sleep and spinal health. Designed for optimal back support, the line addresses common complaints about back pain caused by old or poor-quality mattresses. The suggested retail price for ChiroPro starts at $2,399 for a queen mattress.

WellFlex Collection The WellFlex all-foam boxed mattress collection is designed for breathability and extended coolness with MLILY’s proprietary specialty foams. These foams are engineered for better airflow, adaptive support, pressure point relief, and body contouring. The suggested retail price for WellFlex starts at $1,999 for a queen mattress.

The MLILY USA showroom at B-900 will be open from July 28 to August 1, with complementary refreshments offered daily.

About MLILY USA
 With you every sleep of the way. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.