Nice Link Highlights Vietnam-Made Upholstery and Expanded Product Lines at High Point Market

Furniture World News Desk on 4/14/2025

Nice Link Home Furnishings will showcase a range of new and established upholstery groups at the Spring High Point Market, with a focus on motion and stationary designs produced at its manufacturing facility in Ho Chi Minh City, Vietnam. The company’s showroom, located on the 10th floor of Market Square Tower, will be open April 21–29, providing extended dates for buyers to view its expanded product offerings.

The featured lineup includes modular leather and fabric seating with motion functionality, integrated technology, and comfort-enhancing features. A key addition is the 9721 leather modular sectional, designed to accommodate various room configurations. The model includes an iTable console that converts into wireless phone chargers, cup holders, storage, reading lamp, and USB/USB-C chargers. It is shown in Silhouette Maple, a premium leather option. According to company representatives, the sectional is positioned at a retail price comparable to lower-quality fabric models currently in the market.

Nice Link continues to emphasize design flexibility with options in leather or fabric covers, wood finishes, and accessories such as decorative and lumbar pillows. The collections are developed to align with a range of consumer lifestyle preferences.

In addition to its upholstery offerings, the company is expanding its occasional furniture category. New introductions include tables, entertainment consoles, and modular storage pieces. These items feature mixed materials such as metal and glass, and are available in multiple sizes, shapes, and finishes intended to coordinate with contemporary and transitional interior styles.

“We continue to expand our production in Vietnam as top U.S. retailers increasingly recognize our compelling value proposition, particularly as tariffs on Chinese goods create ongoing market uncertainty,” said Jay Carlson, Nice Link president. “We're delivering the premium quality and reliability retailers have come to expect, while providing the significant advantage of manufacturing in a tariff-free environment.”

Nice Link began production in Vietnam in 2023. Its 200,000-square-foot facility includes 10 dedicated upholstery lines and a 10,000-square-foot showroom. The company cites benefits such as manufacturing consistency, product quality, and stable logistics as key elements of its Vietnam operation’s value to retail partners.

About Nice Link Home Furnishings
 Nice Link Home Furnishings is a vertically integrated operation with over 2,000 skilled employees across its 1.5-million-square-foot campus in Haining, China, and two factories in Vietnam. Its world-class operation includes a fabric mill with an in-house team of international designers, cut and sew fabric and leather, and 30 lines of upholstery manufacturing that serve many of the top U.S. manufacturers and retailers. For more information, visit  nicelinkusa.com.