Paramount Sleep and Purecare to Present Joint Sleep Experience at High Point Market

Furniture World News Desk on 4/4/2025

Paramount Sleep Company and Purecare have announced a collaborative presentation for the upcoming High Point Market, offering retailers a centralized destination for mattresses and sleep accessories. The two companies, which have partnered successfully in Las Vegas markets, will now extend that collaboration to High Point, with Purecare showcasing its wellness-focused products inside Paramount’s showroom.

Located at 330 S. Wrenn Street, the Paramount Sleep showroom has been updated to include a 1,000-square-foot display for Purecare. The integration allows buyers to evaluate a comprehensive range of sleep products in one space, streamlining sourcing for retailers.

“This partnership is about convenience and access,” said Sarah Bergman, CMO and SVP of Product Development at Purecare. “The goal is to create a one-stop elevated sleep shop experience that combines today’s innovations in comfort, quality, design and sustainability—ideals that both the Purecare and Paramount brands live by.”

Collaboration Highlights

• Product Range: Paramount will showcase its newest mattress collections, including models that feature exclusive materials and branding. Notably, the company offers the only mattresses in the industry with the Seal of Cotton trademark.
  
  
• Retail Support: Purecare will present solutions to current retail challenges, including updates on its global sourcing strategy. Over the past two years, the company has diversified production outside of China, aimed at stabilizing pricing and ensuring more consistent inventory availability.

“The synergy between Purecare and Paramount Sleep Company lies in our shared goal of supporting retailers with quality, well-designed sleep products,” said Richard Fleck, President of Paramount Sleep Company. “We want retailers to walk away with a better understanding of how they can build a complete sleep offering that drives sales and elevates the consumer’s experience.”

To mark its 90th anniversary and the renewed collaboration, Paramount Sleep will host a Fiesta event on Sunday, April 27 from 4–7 p.m. at the showroom, featuring local food from Taco Bros.

For more information, visit www.paramountsleep.com or www.purecare.com.

About Paramount Sleep Company®
Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va.  For nearly 90 years, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names:  A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Kiwi Collection, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com.

About Purecare
We are the bedding company devoted to wellness. With every fiber of our being and stitch of our fabric, we care about the well-being of everyone and every body. Our textile experts and product designers are dedicated to their craft with one simple mission: to wrap the world in care, comfort and wellness. It’s why a handful of the world’s most respected wellness and hygiene experts partner with Purecare. Because when we sleep well, we rise to live well.